McDonald's Singapore: Capacity-Based McDelivery 2.0

Elisa Chua

Fast-food brand McDonald's partnered with food delivery aggregator GrabFood to fulfil demand for additional delivery orders when its McDelivery riders were fully occupied in Singapore.

Campaign details

Brand: McDonald's SingaporeBrand owner: Hanbaobao Pte LtdAgency: OMD SingaporeCountry: SingaporeIndustries: Restaurants & takeawaysMedia channels: Mobile & apps, Online display, Programmatic display, Search marketing, Social mediaBudget: Up to 500k

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