McDonald's Singapore: Capacity-Based McDelivery 2.0

Fast-food brand McDonald's partnered with food delivery aggregator GrabFood to fulfil demand for additional delivery orders when its McDelivery riders were fully occupied in Singapore.

Campaign details

Brand: McDonald's SingaporeBrand owner: Hanbaobao Pte LtdAgency: OMD SingaporeCountry: SingaporeIndustries: Restaurants & takeawaysMedia channels: Mobile & apps, Online display, Programmatic display, Search marketing, Social mediaBudget: Up to 500k