McDelivery: Location targeting

After the launch of its delivery service in South Africa, McDonald's maximised its delivery operations collaborating with Google Search.

Campaign details

Brand: McDonald's Brand owner: McDonald's Lead agency: OMD Country: South Africa Industries: Restaurants & takeaways Media channels: Online display, Search marketing Budget: Up to 500k

Executive Summary

In 2015, McDonald's South Africa launched its delivery service. Fast food delivery within the burger category was a relatively new adoption within South Africa and would compete against established pizza brands, such as Debonairs.

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