Maybelline: Power to the Queens

Maybelline New York, the makeup and cosmetics brand, maximised the use of its new endorser, William Chan, to drive sales of its new Color Sensational lipstick range in China.

Campaign details

Brand: Maybelline Brand owner: L'Oréal Lead agency: Mindshare China Country: China Industries: Cosmetics, beauty aids Media channels: Games & competitions, Online video, Outdoor, out-of-home, Social media Budget: 500k - 1 million

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