Campaign details
Brand: Lincoln's Beard Brewing CompanyBrand owner: Lincoln's Beard Brewing CompanyLead agency: Beyond The AgencyCountry: North America Industries: Beer & ciderMedia channels: Social mediaBudget: Up to 500k
Executive Summary
Lincoln's Beard Brewing, an independent brewing company in Miami, successfully created a brand narrative that increased revenues and resonated in the Miami craft beer market.
After its opening, Lincoln's Beard Brewing started to experience stagnant growth and needed a campaign that would help it differentiate itself from competitors, captivating Miami's craft beer drinkers.
The Weird at the Beard narrative revolved...