Campaign details
Brand: LifebuoyBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: ABS-CBN CorporationCountry: PhilippinesIndustries: Bath toiletries, soapsMedia channels: Online display, Online video, Product placement, Public relations, Social media, Sponsorship - media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Pre-pandemic, practicing frequent hand washing and sanitizing hands have been irrelevant. But as the virus struck the country, countless ads that incite fear when not practicing proper sanitation were imminent.
Lifebuoy, a top alcohol and soap brand, has been challenged to launch in the Philippines...