Campaign details

Brand: Knorr
Brand owner: Unilever
Agency: PHD Hong Kong
Country: Hong Kong
Industries: Sauces, seasonings, condiments
Media channels: Product placement, Video on demand
Budget: Up to 500k

Executive summary

Long working hours mean that Hong Kong residents are often not able to go home in time for dinner, resulting in a decline in home cooking.

Leveraging insights that young consumers yearn for home – as evidenced by the popularity of the sitcom Come Home Love: Lo And Behold – and that they are more receptive to native advertising, Knorr set out to connect with them through native product placement on OTT TV while they were watching Come Home Love: Lo And Behold.