Campaign details
Brand: KnorrBrand owner: UnileverAgency: PHD Hong KongCountry: Hong KongIndustries: Sauces, seasonings, condimentsMedia channels: Product placement, Video on demandBudget: Up to 500k
Executive summary
Long working hours mean that Hong Kong residents are often not able to go home in time for dinner, resulting in a decline in home cooking.
Leveraging insights that young consumers yearn for home – as evidenced by the popularity of the sitcom Come Home Love: Lo And Behold– and that they are more receptive to native advertising, Knorr set...