Campaign details
Brand: Knorr EgyptBrand owner: UnileverLead agency: FP7 McCann CairoContributing agency: FP7 McCann DubaiMarket: EgyptSector: Sauces, seasonings, condimentsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k
Executive summary
In 2019, poverty across Egypt, caused by the economic crisis, resulted in a hunger crisis across the country.
Knorr, a food brand from Unilever, wanted to make a positive difference, helping improve the hunger and poverty situation in Egypt. But a typical food donation campaign would not make a sustained impact. Instead,...