KFC: The Power of Data

Quick-service restaurant brand KFC used data-driven insights to activate a tailor-made marketing strategy for each market across the MENA region in a bid to increase sales.

Campaign details

Brand: KFC Brand owner: YUM! Lead agency: Hearts & Science Country: Middle East & North Africa Industries: Restaurants & takeways Media channels: Online display, Search marketing, Social media Budget: 10 - 20 million

Executive sum

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