Campaign details
Brand: Jameson Irish WhiskeyBrand owner: Pernod Ricard & Irish DistillersLead agency: Weber Shandwick, United Entertainment Group WorldwideContributing agency: Wavemaker, access2insight, DEBRAINCountry: United StatesIndustries: Spirits & liquorsMedia channels: Competitions & contests, Content marketing, Email marketing, Integrated, Livestreaming, Merchandise & free gifts, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Search marketing, Social media, Video on demand, Websites & microsites, Word of mouth, influencersBudget: 5 - 10 million
Executive summary
Jameson is the leading brand in the Irish Whiskey category,...