HUL Multibrand: Kheloge Toh Jeetoge

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

HUL Multibrand: Kheloge Toh Jeetoge

Jude Pinto and Aunkita Dey

Campaign details

Brand: HUL Multibrand Brand Owner: Hindustan Unilever Limited Lead agency: PHD India Country: India Industry: Cleaners & detergents, Laundry products Channels used: Direct marketing, Events & experiential, Mobile & apps 500k - 1 million