Hindustan Unilever: Essentials on Wheels

Consumer goods company, Hindustan Unilever, turned brand speak into brand action, launching a valuable Essentials on Wheels direct-to-home delivery service during the Covid-19 pandemic in India.

Campaign details

Brand: Hindustan Unilever Brand owner: Hindustan Unilever Limited Agency: Mindshare Fulcrum Market: India Industries: Toiletries (general), Food (general) Media channels: Mobile & apps, Outdoor, out-of-home, Budget: Up to 500k

Executive summary

In early 2020, India was under lockdown while the Covid-19 Pandemic wreaked havoc across the Indian subcontinent paralysing everyday life and economic activity. Nationwide lockdowns led to the shutting down of most businesses with a direct impact on