Chewbacca Mask Star Wars
Campaign details
Brand: Chewbacca Mask Star WarsBrand owner: HasbroLead agency: OMD SpainCountry: SpainIndustry: Toys, gamesChannels used: Product placement, Public relations, Social media, Television, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Since Facebook launched its Live platform to share videos in real time, the streaming video has become even more relevant. A woman's video wearing a Chewbacca mask in the US went viral on Facebook to become the most-viewed video ever on the platform, with more than 140 million...