Campaign details
Brand: GrabBrand owner: GrabLead agency: GrabContributing agencies: 72andSunny, Kingdom DigitalMarket: Indonesia,Myanmar,Malaysia,Philippines,Thailand,VietnamIndustries: Mobile & apps, Social mediaMedia channels: Restaurants & takeawaysBudget: Up to 500k
Executive summary
Remember all those neighbourhood food stalls that shut down recently? No one can. There are just too many.
Food delivery service GrabFood's business depended on such small local businesses. As the pandemic severely affected these businesses, their frustration turned towards Grab, which was blamed for low sales and high commissions.
Grab had to reverse not just its negative...