Gatorade: A Dream Shot

A nationwide social competition saw sports drink brand Gatorade reach out to China's 300 million-plus basketball players in order to drive sales and expand its fan base.

Campaign details

Brand: GatoradeBrand owner: PepsiCoLead agency: Mindshare ChinaContributing agencies: Accenture Interactive, One BallMarket: ChinaIndustries: Energy drinksMedia channels:Competitions & contests, Online video, Social media, Sponsorship -sports...