Campaign details

Brand: Foodbank WA
Brand owner: Foodbank WA
Agency: The Brand Agency
Country: Australia
Industries: Charities & voluntary organisations
Media channels: Integrated, Online display, Packaging & design, Point-of-purchase, in-store, Print, Product sampling, Public relations, Radio & audio, Search marketing, Social media, Television, Websites & microsites
Budget: Up to 500k

Executive summary

Foodbank Western Australia (WA) is a division of Foodbank Australia, providing over 6m meals to people in need. An estimated 480,000 West Australians have experienced food insecurity in the past year, more than 100,000 are children.1

Ordinarily, Foodbank WA runs an annual Christmas appeal to raise much-needed funds to help support families and children with food essentials. The campaign involves direct marketing and a lightly-supported traditional advertising campaign pleading for donations.