Finish: The water promise

Finish, a dishwasher tablet brand, launched a campaign in the Gulf Cooperation Council (GCC) to promote using dishwashers to save water.

Campaign details

Brand: Finish Brand owner: Reckitt Benckiser Lead agency: Havas Middle East Dubai Contributing agency: UM MENA Market: United Arab Emirates,Saudi Arabia Sector: Cleaners & detergents Media channels: Content marketing, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Television, Websites & microsites, Word of mouth, influencers 1 - 3 million