Ferrero Rocher: Spreading love online, sending gifts on LINE

Chocolate brand Ferrero Rocher managed to rebrand itself from a solely romantic love symbol in the Taiwanese market to an everyday gift through a partnership with LINE.

Campaign details

Brand: Ferrero Rocher Brand owner: Ferrero Lead agency: PHD Taiwan Country: Taiwan Industries: Confectionery Media channels: Mobile & apps, Sales promotion Budget: Up to 500k

Executive Summary

The objective of this campaign was to increase awareness of Rocher's "gifting" image in Taiwan. The campaign smartly chose LINE Giftshop as the most important partner to enhance Ferrero's image in this context. The campaign result of reaching out to

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