Campaign details

Brand: Fair & Lovely
Brand owner: Unilever
Agency: Mindshare Indonesia
Country: Indonesia
Industries: Skin care, sun protection
Media channels: Email marketing, Mobile & apps, Programmatic display, Social media, Television
Budget: Up to 500k

Executive summary

Democratising opportunity through education

Fair & Lovely (F&L) wanted to empower women with education and skills to help them pursue their dreams. To address those points, F&L used two approaches: Inspire and Give Access.

Through Inspire – F&L created attitudinal change among young women to overcome their inner hesitation to pursue their dreams.

Through Give Access – F&L provided resources to inspire girls to realise their dreams and reach their full potential.