Campaign details
Brand: duBrand owner: Emirates Integrated Telecommunication CompanyLead agency: Starcom DubaiContributing agencies: Leo Burnett, MSLCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia channels: Online video, Radio, Social media, TelevisionBudget: Up to 500k
Executive Summary
Ramadan is the Super Bowl of the ad industry in the Middle East, thirty days in a row. During this month of fasting, consumers are overwhelmed by offers across online and offline channels, be it food, telecommunications, or fashion.
At a time when the social and digital spheres are extremely cluttered...