Campaign details
Brand: DaciaBrand owner: RenaultLead agency: OMD Italy, Publicis ItalyContributing agencies: Filmmaster Productions, Mandala Creative ProductionsCountry: Italy Industries: Automakers & marques Media channels: Online video, Social media, Sponsorship - sports, Websites & micrositesBudget: Up to 500k
Executive summary
For the first time in the history of football, Udinese played a Serie A match with 11 different jerseys that came from their supporters. The news spread all around the world making Udinese–Lazio one of the most-followed sports events of the year.
The match became a live auction...