Campaign details
Brand: ClearBrand owner: UnileverLead agency: Mindshare, Silverpush Ltd. Co.Country: PhilippinesIndustries: Hair careMedia channels: Search marketing, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Clear Shampoo was ready to launch a new campaign in the Philippines for its hero variant for Clear Men Anti-Dandruff Shampoo, Cool Menthol Sport.
Although TV is the default channel for product launches in the Philippines, it is a highly cluttered platform with active competitor presence. More importantly, the way audiences are consuming media is also radically changing – with about 60%...