Campaign details

Brand: Cincinnati Children's Hospital
Brand owner: Cincinnati Children's Hospital
Lead agency: Barefoot Proximity
Contributing agencies: Fusion Media
Country: United States
Industries: Healthcare services, providers
Media channels: Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Search marketing, Websites & microsites
Budget: Up to 500k

Executive Summary

Studies have shown that the mortality rate of Adult Congenital Heart Disease (ACHD) can be reduced by more than half when surgeries for congenital heart defects received in adulthood are performed by a congenital heart surgeon at a pediatric hospital.

As one of only 11 accredited, fully comprehensive ACHD programs in the United States, Cincinnati Children's Hospital approached Barefoot Proximity with a unique challenge, "How do we get adults to seek treatment at a pediatric hospital for their adult congenital heart defect?"