Campaign details
Brand: Cadbury CelebrationsBrand owner: Mondelez India Pvt. Ltd.Lead agencies: Wavemaker India, Ogilvy IndiaContributing agencies: Google India, Facebook India, DeltaXMarket: IndiaSector: ConfectioneryMedia channels: Mobile & apps, Online video, Search marketing, Social mediaBudget: Up to 500k
Executive summary
Covid-19, and the resulting lockdown, had a tremendous impact on the Indian economy, affecting almost all small and large businesses, alike. While large brands had the resources to bounce back from lockdown, the small retailers were finding it difficult to compete with the onslaught of e-commerce players....