BKT Tires: Serie BKT Sponsorship

BKT Tires, an off-road tyres company, renamed the second-highest division in the Italian football league after itself to grow brand awareness and perception in Italy.

Campaign details

Brand: BKT TiresBrand owner: BKT TiresLead agency: Havas Sports & Entertainment ItalyCountry: ItalyIndustries: Tyres, fuel, accessories, servicesMedia channels:Competitions & contests, Content marketing, Newspapers, Online video, Social...

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