Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.

Henry Rosas, Taizoon Dadla and Sakshi Mathur

Campaign Details

Brand: BETADINE® Brand Owner: Mundipharma Middle East Arena Media (Havas Group); Sky High Advertising Spread Communications (PR Agency) Bahrain, Kuwait, Lebanon, Oman, Pan Arab, Qatar, Saudi Arabia, United Arab Emirates Non-prescription, OTC products Online video, Public relations, Social media, Word of mouth, advocacy Up to 500k