Campaign details
Brand: BabyshopBrand owner: Landmark GroupLead agency: FP7 McCann DubaiContributing agency: InHypeCountry: Middle East & North AfricaIndustries: Clothing & fashion retailMedia channels:Content marketing, Merchandise & free gifts,...
Babyshop: Al Umobuwah – Putting 'Mum' into 'Parenthood'
Baby retail brand Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.
