Campaign details
Brand: Baby DoveBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Facebook PhilippinesCountry: PhilippinesIndustries: Baby careMedia channels: Competitions & contests, Content marketing, Merchandise & free gifts, Social media, Voice, chatbotsBudget: Up to 500k
Executive summary
Baby Dove disrupted the category that has been dominated by a heritage brand with its rigorous data-driven strategy and innovative approach, with baby players following a similar strategy, pouring most of their investment on digital and with scale.
And as the category matures and as young millennial moms evolve,...