AstraZeneca: Neb adventures

AstraZeneca, a pharmaceutical company, launched a campaign in the UAE to make nebulisation treatment for children less unpleasant.

Campaign details

Brand: AstraZenecaBrand owner: AstraZenecaLead agency: McCann Health Dubai, FP7 McCann DubaiCountry: United Arab EmiratesIndustries: DTC, prescription productsMedia channels: Content marketing, Events & experiential, Gaming & in-game advertising, Mobile & appsBudget: Up to 500k

Executive summary

Weather conditions in the UAE trigger asthma.

While most adults are given medication to deal with such ailments, children often need emergency nebulization treatments that are distressing experiences for children who, owing to pain perception, experience fear and discomfort.

Masks coming off, as kids struggle to get through the full...

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