Campaign details
Brand: AstraZenecaBrand owner: AstraZenecaLead agency: McCann Health Dubai, FP7 McCann DubaiCountry: United Arab EmiratesIndustries: DTC, prescription productsMedia channels: Content marketing, Events & experiential, Gaming & in-game advertising, Mobile & appsBudget: Up to 500k
Executive summary
Weather conditions in the UAE trigger asthma.
While most adults are given medication to deal with such ailments, children often need emergency nebulization treatments that are distressing experiences for children who, owing to pain perception, experience fear and discomfort.
Masks coming off, as kids struggle to get through the full...