Ann Summers: My VIV

Lorna White, Katy Harkness

Ann Summers, a sex toy and lingerie retailer, launched My ViV in the United Kingdom to help a wide range of women regain their sexual confidence.

Campaign details

Brand: Ann Summers Brand owner: Gold Group International Agencies: MediaCom, Identica Market: United Kingdom Sector: Clothing & fashion retail Media channels: Content marketing, Magazines - consumer, Online video, Radio & audio, Sponsorship - media Up to 500k

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