Active Wheel: Lo Kar Lo Baat

Priya Shetty, Shevaita Handoo, Anushree Ghosh, Tinaz Daruwalla et al

This case study describes how Indian detergent brand Active Wheel, used a Voice Recognition-enabled Interactive Voice Response, to target the wives of migrant workers and relaunch the brand.

Active Wheel: Lo Kar Lo Baat

Priya Shetty, Shevaita Handoo, Anushree Ghosh, Tinaz Daruwalla et al

Campaign details

Brand: Active WheelBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Cleaners & detergentsChannels used:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today