WHSmith: Pop Up Books

WHSmith, a stationery, books and magazines retailer, introduced children's stories into ads on gaming apps to reverse declining book sales in the UAE.

Campaign details

Brand: WHSmith Brand owner: WHSmith Entrant company: FP7 McCann, Dubai Media: Adcolony, Dubai / Unity / Promo Fix, Dubai Market: United Arab Emirates Sector: Entertainment retail Media channels: Gaming & in-game advertising, Websites & microsites Up to 500k