Campaign details
Brand: WheelBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: IndiaSector: Laundry productsMedia channels: Mobile & apps, Online video, Online display, Packaging & design, Sales promotionBudget: 500k - 1 million
Executive summary
Indian women are regarded as the best managers. The sheer genius in them brings out their best despite of unsurmountable odds.
Even though most Indian women are housewives, they do have a desire to contribute in some way towards the success of their family. While urban, educated women can freely opt to work outside their homes,...