Campaign details
Brand: VattenfallBrand owner: Government of SwedenEntrant company: Nord DDB, StockholmIdea creation: Nord DDB, Stockholm / Vattenfall, StockholmMedia: OMD, StockholmMarket: SwedenSector: Energy & water suppliersMedia channels: Cinema, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio & audio, Search marketing, Social media, TelevisionBudget: 5 - 10 million
Executive summary
What does it mean to leave a legacy? It's something that is passed from one generation to the next. It's something lasting and something for others to build upon....