Tiger Beer: Tiger Crystal Rave

Sylwia Tran

Tiger Crystal, a beer brand, launched the first Water EDM Festival in Vietnam to build strong brand attribute association, amplify its position, start owning summer occasions, and increase volume sales, revenue, social buzz and market share.

Campaign details

Brand: Tiger Beer Brand owner: Heineken Entrant company: Hakuhodo Saigon Advertising Market: Vietnam Sector: Beer & cider Media channels: Public relations, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, Influencers, KOLs, Events & experiential, Merchandise & free gifts, Online display, Online videoBudget: 1 - 3 million

Executive summary

In 2022, Tiger Crystal launched ‘Crystal Rave’, a brand engagement platform that has successfully brought to life its brand spirit ‘Ignite your passion’, alongside enabling consumers to experience and connect with the brand....

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