Campaign details
Brand: Sony SportsBrand owner: SonyEntrant company: Tonic Worldwide, MumbaiMarket: IndiaSector: TV channels, services, programmesMedia channels: Social mediaBudget: Up to 500k
Executive summary
Cricket is not just any other sport in India. It's the microcosm of life. And as one of the country's biggest sports broadcasting channels, Sony Sports planned a grand 2020 for Indian cricket fans. Let's roll time back to December, 2019, when everything seemed to be going alright. From a cricket perspective, India was at that time playing a series against South Africa,...