Campaign details
Brand: ShebaBrand owner: MarsEntrant company: AMV BBDO, LondonMarket: North AmericaSector: PetcareMedia channels: Online video, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
This is the story of a customer experience designed to achieve an incomplete interaction. A story of how an insight into cat behaviour led a cat food brand to create an experience where success meant our customers drifting off to sleep with us.
In the US, SHEBA® is a new entrant and challenger brand which is part...