Saudi Telecom Company: Did you get 5G?

Saudi Telecom Company, a telco brand, partnered with Google and used humour to answer consumers' real questions about 5G in Saudi Arabia.

Campaign details

Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyEntrant company: Wunderman Thompson RiyadhIdea creation: Wunderman Thompson, RiyadhMarket: Saudi ArabiaSector: Telephone & internet servicesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

5G is the latest technology changing our lives, and as Saudi Arabia was aiming to achieve digital transformation the rollout in 2020 was accelerated, but so did the communication, overnight consumers were being bombarded with ads from every competitor, showcasing 5G as the network of the future.

But with every new...

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