Campaign details
Brand: RinBrand owner: UnileverEntrant company: Mindshare, DhakaMarket: BangladeshSector: Laundry productsMedia channels: Livestreaming, Newspapers, Online video, Radio & audio, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Rin being the largest brand of Unilever in Bangladesh, wanted to emotionally connect with its audience. We wanted Rin not only to be the most well-known brand but also the most loved. To do this we turned to Rin purpose of "Enabling People to rise above Societal Limitations and Shine on their Own Terms"
There are number...