Puck: Celebrating the everyday chef

Puck, a cheese brand, launched a campaign to increase brand awareness in the Gulf Cooperation Council.

Campaign details

Brand: Puck Brand owner: Arla Foods Entrant company: FP7 McCann, Dubai Media: PHD, Dubai Market: Middle East & Africa Sector: Dairy products, fats, oils Media channels: Content marketing, Gaming, in-game advertising, Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Radio, Social media, Television, Word of mouth, influencers 1 - 3 million