Pond's Men: AI-powered ad copies for POND'S Men

Pond's, a skin care brand, used AI technology to increase creativity in Singapore.

Campaign details

Brand: Pond's MenBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeMarket: IndonesiaSector: Skin care, sun protectionMedia channels: Programmatic display, Social mediaBudget: Up to 500k

Executive summary

POND'S was competing...