Campaign details
Brand: PersilBrand owner: UnileverEntrant company: MullenLowe LondonMarket: United KingdomSector: Laundry productsMedia channels: Content marketing, Online display, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Social media, Television, Video on demand, Websites & micrositesBudget: 3 - 5 million
Executive summary
Bringing environmentalism to Dirt Is Good.
This paper tells the story of how Persil brought real change to its Dirt is Good platform in its new UK campaign, focusing on the environment and sustainability.
For more than a decade, Persil's Dirt is Good platform was...