Persil: Dirt For Good

Unilever-owned detergent brand Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns.

Campaign details

Brand: PersilBrand owner: UnileverEntrant company: MullenLowe LondonMarket: United KingdomSector: Laundry productsMedia channels:Content marketing, Online display, Outdoor, out-of-home, Packaging & design, Print - general, unspecified,...