Campaign details
Brand: OYOBrand owner: Oravel StaysEntrant company: The Script RoomIdea creation: The Script RoomMarket: IndiaSector: HotelsMedia channels: Online video, Programmatic display, Social mediaBudget: 1 - 3 million
Executive summary
Hotel brands are built on business travel and tourism. There is an OYO in every corner of India; it needed to create demand beyond business and tourism.
Consumer interviews led to the insight that India’s crowded homes created a massive need for personal space.
OYO gave Indians a second home. Through a series of...