Campaign details
Brand: New WorldBrand owner: New WorldEntrant company: DDB Aotearoa AucklandMarket: New ZealandSector: Supermarkets & grocery storesMedia channels: Direct marketing, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio & audio, Sales promotion, Search marketing, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
In the world of retail, Christmas is business critical.
For New Zealand supermarket, New World, it was even more important to win Christmas 2020.
The events of 2020 had totally changed the retail landscape and the New...