Nescafé: New packaging

Nescafé, the coffee brand, updated its packaging in the United Arab Emirates whilst reassuring customers that there would not be a change in taste.

Campaign details

Brand: Nescafé Brand owner: Nestlé Entrant company: Publicis Middle East, Dubai Market: Middle East & Africa Sector: Hot drinks Media channels: Online video, Packaging & design, Social media Budget: Up to 500k

Executive summary

Nescafé's largest segment in the region was having a packaging makeover. The 3in1 mix

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