Mobily: Don't let it be your story

Mobily, the provider of data packages in Saudi Arabia, provided an overview of all of its data products and the benefits of them for consumers.

Campaign details

Brand: MobilyBrand owner: EstisalatEntrant company: Full Stop Creatives RiyadhIdea creation: Fullstop Creatives, RiyadhMarket: Middle East & AfricaSector: Telephone & internet servicesMedia channels: Cinema, Online video, Outdoor, out-of-home, Social mediaBudget: Up to 500k

Executive summary

Our brand has the widest variety of internet bundles which include 15 packages divided into Data SIMs, vouchers, and add-ons that would be applied to your regular calling bundle.

Basically, we had a problem involving communicating the diversity of our internet solutions and how to subscribe to them.

The...

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