Campaign details
Brand: McDonald'sBrand owner: McDonald'sEntrant company: DDB, Hong KongMedia: OMD Hong KongMarket: Hong KongSector: Restaurants & takeawaysMedia channels: Online video, Outdoor, out of home, Print - general, unspecified, Product sampling, Public relations, Radio & audio, Search marketing, Social mediaBudget: 1 - 3 million
Executive summary
What happens when a hamburger chain realizes a certain competitor's chicken isn't exactly finger lickin' good? Having identified a huge gap in KFC's taste experience, McDonald's Hong Kong decided to not only make a better product, but to also...