McDonald’s: Fried chicken dropped from the heavens

McDonald's, the fast food chain, used a one-day campaign to connect with customers in China.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: BBDO China, ShanghaiMarket: China (Mainland)Sector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Social mediaBudget: Up to 500k

Executive summary

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