Campaign details
Brand: MagnumBrand owner: UnileverEntrant company: Mindshare Turkey, IstanbulMarket: TurkeySector: Dairy products, fats, oilsMedia channels: Online display, Radio & audioBudget: Up to 500k
Executive summary
At Magnum, we believe a day without pleasure is a day lost. When COVID-19 outburst and took control of the world in an unprecedented way, communities all over the world needed to convert their daily seek of pleasure to indoor activities. As music has always been one of the major sources of the pleasure in life, it was no surprise when...