M-150: Adapting to thrive!

M-150, an energy drink brand, launched a campaign in Thailand to retain easy-switch blue-collar consumers.

Campaign details

Brand: M-150 Brand owner: M-150 Entrant company: I-DAC (Thailand), Bangkok Market: Thailand Sector: Energy drinks Media channels: Competitions & contests, Online video, Social media Budget: 1 - 3 million

Executive summary

Sustaining the business growth in energy drinks businesses is always tough to retain the easy-switcher blue-collars. M-150 aimed to stay on the top of the game by sustaining its business growth through its brand-new digital loyalty-program platform,