Campaign details
Brand: M-150 Brand owner: M-150 Entrant company: I-DAC (Thailand), Bangkok Market: Thailand Sector: Energy drinks Media channels: Competitions & contests, Online video, Social media Budget: 1 - 3 million
Executive summary
Sustaining the business growth in energy drinks businesses is always tough to retain the easy-switcher blue-collars. M-150 aimed to stay on the top of the game by sustaining its business growth through its brand-new digital loyalty-program platform,
