KFC: Always IN

Fast food brand, KFC, dominated social platform rankings and grew market share in Spain by behaving like a Twitter native.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: PS21, MadridMarket: SpainSector: Restaurants & takeawaysMedia channels: Social mediaBudget: No budget

Executive summary

QSR is a fiercely competitive category in Spain with big brands like...

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